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商品編號： 9-795-191 出版日期： 1995/06/15 作者姓名： Corts, Kenneth 商品類別： Other 商品規格： 17p 再版日期： 1997/02/14 地域： 產業： 個案年度： 1994 - 1994
商品敘述：
Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional competition among the manufacturers of branded cereals is heating up. What steps should one of the Big Three take to prevent these trends from undermining industry profitability, especially in light of likely competitor reactions?
涵蓋領域：
Brand management;Competitive strategy;Industry analysis
相關資料：
, (9-796-133), 13p, by Kenneth Corts;, (XLS330), 0p, by Kenneth Corts
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